100 Percent is an identity for a product line which supplies plant-based food and other products and services that physicians may prescribe as treatments for chronic diseases. This sustainable company and idea forward has the ability to keep running indefinitely without depleting resources, while maintaining economic viability, and also nourishing the needs of the present and future generations — helping people to make good decisions and improve their lives. The premise of 100 Percent is curing diseases by changing the foods people eat, while sustaining the idea of a “going green” environment, reducing our consumption and waste.
Title: 100 Percent Program
Client: 100 Percent Inc.
Designers: Donald Swain and Demian Yoon
The premise of 100 Percent is to uphold the idea of a “green environment,” by reducing our consumption and waste. 100 Percent offers scoop-to-go functions, whereby consumers are provided containers specifically designed for the purpose of recycling, which allow select personal portions. The packaging was chosen because of its unique look and high sustainability, along with its compatibility with the “going green” clause.
This project challenges the decisions made by individuals, specifically their eating habits, while simultaneously introducing the concept of “green-living”. Additionally, this project illustrates what individuals can do to make a change, by not only changing their lives, but the lives of others, and how the actions exemplified by one individual, can help evoke the actions of millions of people.
As previously mentioned, 100 Percent offers a scoop-to-go function, which essentially allows consumers to recycle their used containers at local produce junctions and select food-purchasing facilities. Thus, consumers will no longer be expected or obligated to purchase such items in bulk, which would save the average consumer millions of dollars annually.
100 Percent helps to improve individual eating habits, by improving access to healthier foods and eliminating wasted resources. Specifically, the mobile application documents the number of times the individual uses the scoop-to-go function, documenting the types of foods ingested and calorie and sodium intake, while also calculating the percentage of pollution the individual has helped decrease by utilizing the scoop-to-go function. This function will help to improve people’s lives in multiple fashions.
Over the past 50 years consumerism has risen tremendously, evolving to create a culture in which individuals are leaning most towards items which are convenient, disposable and low-cost. The convenience of these items comes at a cost. There is an environmental cost: an increase in consumption leads to pollution and resource depletion, while more waste is generated. Thus, if we were able to curb these habits of convenience we could reduce our consumption and waste.
Statistics state that: the smaller the containers, the higher the cost and more packaging waste, whether landfill or recyclable. 100 Percent offers “scoop-to-go” functions in which the consumer is provided containers designed specifically for the capability of recycling these containers. The packaging was chosen because of its unique look and high sustainability, along with its compatibility with the “going green” clause.